Commerical Exhibits
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Commerical Exhibits

With more than 200,000 fairgoers each year, the Heart O' Texas Fair & Rodeo is a prime location to feature your tasty treats, innovative products and to establish brand awareness to the Waco community and beyond.

Wild West Market Place
The Wild West Market Place is an indoor shopping area located in the center of the Fairgrounds next to the Extraco Creative Arts building and the Carnival. It is easily accessible and a great place to take a break with the family to do some shopping. The range of products and services is endless and the traffic is continuously flowing through the 28,000 square foot building, which only allows for the best 140 exhibits. Hours open during the week: 4 – 10 p.m.; Weekends: Noon – 11 p.m.

Extraco Coliseum Concourse
Extraco Coliseum - home to one of the Nation’s top rodeos, the concourse holds around 10 vendors. Perfect for the vendor wanting a vendor space but needing less hours than the Wild West Market Place. The concourse hours are in conjunction with the rodeo daily. Hours open during the week: 6 – 10 p.m.; Weekends: Vary

Outdoor Exhibits
The Outdoor Exhibits are strategically dispersed across the Fairgrounds, adjacent to popular features including the Hot Spot Stage and the Carnival. High traffic will allow for maximum exposure for your products. Outdoor Exhibits can accommodate larger display areas with few limitations to booth size.

Food Vendors
Each Food Vendor is carefully selected. Presentation and appearance are very important and only the highest quality booths with exceptional food products are selected. Due to the economics of supply and demand, limits to the number of Food Vendors have to be made to allow only three Vendors per food item. All food vendors will be on a Magic Money only payment plan. Magic Money will be located throughout the outdoor/food exhibits for easy access to fairgoers. Vendor space cost is $65/front ft. (paid upfront) or 20% total gross sales; whichever is greater.

If you have any questions, please feel free to contact Vicki Hobbs, Exhibits Department Manager at or by calling 254-224-8274. To become an exhibitor, click on the application listed below and submit it along with your deposit to the Extraco Events Center Attn: Vicki Hobbs 4601 Bosque Blvd., Waco, Texas, 76710.
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