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Vendors

With more than 200,000 fairgoers each year, the Heart O' Texas Fair & Rodeo is a prime location to boost your sales, and to establish brand awareness to the Waco community and beyond.


If you are interested in being a food/drink vendor for the 2026 Heart O' Texas Fair & Rodeo please complete the application below. Applications will open May 1st.
Click here to apply to be a Food Vendor.


If you are interested in being a shopping vendor for the 2026 Heart O' Texas Fair & Rodeo inside the HOT Shops Market, please stay tunned for more information.



HOT SHOPS INDOOR SHOPPING VENDORS

HOT Shops Boutique Shopping Pavilion - Waco | Base at Extraco Events Center | October 8-18, 2026
Held inside fairgrounds of the Heart O' Texas Fair & Rodeo OCTOBER 8, 2026 - OCTOBER 18, 2026

No knife vendors accepted.

You must be on site working your booth every day during all open hours. Missed days at market will result in being ejected from the market without refund.


DOORS OPEN:
Thursday, October 1: 6-10pm
Friday, October 2: 4-11pm
Saturday, October 3: noon-11pm
Sunday, October 4: Noon-10pm
Monday, October 5: 4-10pm
Tuesday, October 6: 4-10pm
Wednesday, October 7: 4-10pm
Thursday, October 8: 4-10pm
Friday, October 9: 4-11pm
Saturday, October 10: Noon-11pm
Sunday, October 11: Noon-10pm

Exhibitors may enter the building two hours prior to opening each fair day to refresh their booth.
Move in and set up details will be emailed to in September. Move in is typically Wednesday & Thursday.


LOCATION: EXTRACO EVENTS CENTER
INSIDE BASE BUILDING (NEW BUILDING)

4601 BOSQUE BLVD
WACO, TX 76710

All registered and paid Exhibitors will receive 1 free parking pass and 2 Exhibitor badges. Additional passes and badges may be available for purchase at Exhibitor Set Up based on availability.

RV spaces are not available at Extraco Center, there are RV parks, hotels and B&Bs in the Waco and surrounding areas. We recommend you make accommodation reservations soon after your Exhibitor registration as the area tends to sell out quickly around HOT Fair & Rodeo days.



WHAT IS INCLUDED WITH MY SPOT?
  • Event Center Wi-Fi (additional paid options available)
  • Electric
  • Pipe and Drape as needed
  • 1 Parking Pass and 2 Vendor Badges (additional badges and parking passes available for purchase)
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