Staff at the Heart O' Texas Fair & Rodeo
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Executive Department

Wes Allison - President/Chief Executive Officer
Wes leads the staff of the Heart O' Texas Fair & Rodeo, pushing everyone at every chance to achieving success with every event held. It is through his vision that we are able to create such an amazing event for the community.

Melinda Moss - Executive Assistant/Office Manager
Melinda works closely with all our media partners to ensure that Central Texas knows that the Heart O' Texas Fair & Rodeo is coming to town! She also plays a key role in ensuring that the Rodeo Committee is on the right track to another great set of performances.

Rachel Holle - Coordinator, Event Services and Communications

Fair Department

Dustin Coufal, Vice President, Fair Division
When it comes to the Heart O' Texas Fair & Rodeo, Dustin does a little bit of everything from booking attractions to overseeing the layout of the grounds, not to mention, ensuring that everyone has a great time while they are here.

Morgan Smart, Coordinator, Fair Events
Morgan works with the Fair Department to create a memorable experience for all those who visit our grounds during the 10 days of the Fair. She also works very closely with the Heart O' Texas Fair & Rodeo's over 500 volunteers and 23 committees - after all they are the ones who make this event successful year after year!

Marketing & Sponsorship Department

Charva Ingram, Vice President, Marketing & Sponsorship Development
Charva spearheads sponsorship development for the Fair & Rodeo and manages the annual marketing campaign for the Heart O' Texas Fair & Rodeo overseeing all aspects of strategic development and implementation. She also handles all things marketing for the Extraco Events Center.

Falon Coleman, Director of Sponsorship Development
Falon dedicates her time to cultivating relationships with local, regional and national sponsors. It's those relationships and dollars that are making a difference for the youth of Central Texas.

Madalynn Kainer, Coordinator, Marketing & Sponsorship Development
Madalynn supports activities relating to business development and marketing initiatives, the development of marketing materials, social media management, as well as assisting with sponsor relations, events, meetings and presentations.

Operations Department

JD Ewing, Vice President, Chief Operations Officer
You have probably seen JD at one point or another during the Fair & Rodeo and not even known it! JD manages all aspects of operations when it comes to Central Texas' largest event and can be found before the gates open till after they close making sure everything is running smoothly.

David Smith, Director, Extraco Show Pavilion
David and his crew do a fabulous job of keeping the Heart O' Texas Fair & Rodeo grounds looking great! From set up to tear down David is out making sure that everything from tables and chairs to backdrops and panels are just where they need to be.

Christy Jones, Director, Sports & Entertainment

Vicki Hobbs, Manager, Special Events and Commercial Exhibits
Ever had an awesome corn dog, purchased a great pair of boots or exhibited livestock at the Heart O' Texas Fair & Rodeo? If you have then you can thank Vicki! Vicki is in charge of all of our commercial exhibits at the Fair & Rodeo and also ensures that the Heart O' Texas Livestock Show is one of the best around along with other competitive events like Academic Rodeo and Creative Arts.

Kathy Tatum, Director of Business Management and Ticket Office
Kathy manages all areas of the ticket office both at the main box office in the Extraco Coliseum and those at the entrance gates. She also manages the financial components of the Heart O' Texas Fair & Rodeo and helps ensure we give the most scholarship dollars to area youth.

Sports & Entertainment Department

Jason Elliott, Vice President, Sports & Entertainment
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