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2014 Heart O' Texas Fair & Rodeo Now Accepting Student Scholarship Applicants

The Heart O’ Texas Fair & Rodeo presented by H-E-B is now accepting applications for their scholarship program.  Applications are available online at and must be postmarked on or before Friday, March 21, 2014.
The scholarship program began in 1995 awarding scholarships with a total value of $1,700 to the youth of Waco.  Over the years, the number of scholarships has greatly increased and last year a total of $40,000 was awarded to Central Texas students.  The Scholarship Committee strives to provide financial assistance to students who have proven academic and leadership abilities, good citizenship and financial needs.
Applicants are evaluated on leadership, citizenship, neatness of application, financial need and academic performance.  Each applicant must provide a sealed official high school transcript, recommendation letter from their principal or counselor, two letters of recommendation from non-family members and a one-page essay. 
“This scholarship program is part of the Heart O’ Texas Fair & Rodeo’s annual commitment to Central Texas students,” stated Wes Allison, President/CEO of the Extraco Events Center and the Heart O’ Texas Fair & Rodeo.  “The cost of education is almost out of reach for some very promising students. The purpose of the Heart O’ Texas Fair & Rodeo Scholarship Fund is to help these students succeed by providing them with funding to further their education.” 
Applications can be picked up from a local high school counselor, online at or in the Heart O’ Texas Fair & Rodeo Office at 4601 Bosque Boulevard.  All applications must be postmarked to the Heart O’ Texas Fair & Rodeo on or before Friday, March 21.
The Extraco Events Center, home of the Heart O’ Texas Fair & Rodeo, is the center of entertainment in Central Texas.Its mission is to produce events for education, entertainment and agricultural experiences while giving back through youth scholarships.  The premier facilities host over 225 events with an attendance of 420,000 and a $40 million economic impact annually.  The 2014 Heart O’ Texas Fair & Rodeo will be held October 2 – 11.  For more information about the Extraco Events Center, visit
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