Sweetheart & Mascot Program
Hours & Directions
Facebook Twitter Instagram Youtube LinkedIn
Home > Get Involved > Sweetheart & Mascot Program

Sweetheart & Mascot Program

The purpose of the Heart O’ Texas Fair & Rodeo Sweetheart Program is twofold. First, Sweethearts will volunteer at various Extraco Events Center sponsored events including the Heart O' Texas Fair & Rodeo. Volunteerism is the lifeblood of the Fair so Sweetheart participation is important. Volunteer time gained while participating in the program may assist the Sweetheart with future plans and scholarships. Second, Sweethearts promote and support the Heart O’ Texas Fair & Rodeo through the Pre-Sale Campaign; successful sales may lead to the Sweetheart earning Heart O’ Texas Fair & Rodeo scholarship dollars!

Please click on the links below for the Sweetheart application, contest information, a full list of requirements and the handbook. If you have any questions, please email Kat Hill at Kat@hotfair.com

2024 Applications open March 1st and close May 8th at 5 P.M.


  • You must be a Sophomore, Junior or Senior in high school for the 2024-2025 school year.
  • You must have an 85 or above cumulative grade average.
  • You must be a resident of Bell, Bosque, Coryell, Falls, Hill, Limestone or McLennan Counties.
  • You must be willing and physically able to serve as a volunteer at select events throughout the year and attend mandatory meetings.
  • You must sell a minimum of $500 in tickets and/or sponsorship packages during the Heart O’ Texas Fair & Rodeo Pre-Sale Campaign.

Back to