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About Us
The Heart O' Texas Fair & Rodeo, held at the Extraco Events Center in Waco is a 501(c)(3) non-profit organization. We operate year-round along side our more than 500 active volunteers, fulfilling our mission to produce events for education, entertainment and agricultural experiences at the premier multi-use facility while giving back through youth scholarships and a positive economic impact to Central Texas.
Over the past 70 years, the Fair & Rodeo has offered Central Texas a place to come and support the community while enjoying the sights, sounds and smells that make the Heart O' Texas Fair & Rodeo what it is! The Fair is held annually at the Extraco Events Center in Waco, TX, with over 238,000 in attendance in 2022.
The Extraco Events Center, home of the Heart O' Texas Fair & Rodeo, is proud to have an economic impact of over $50 million annually!
